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Beckman Coulter have over 11,000 associates around the globe making them one of the largest diagnostic companies in the world and they have a leading market share in Europe. This represents a significant step forward in our commercialisation strategy for the technology, adding the scale and strength of the Beckman Coulter brand to support our sales efforts in the region. CCS General Manager, Peter Bradley said: “We have been working tirelessly with our counterparts at Beckman Coulter to deliver this collaboration, and we are excited to formalise this agreement. CCS will maintain the customer relationship and shall invoice the customer directly. CCS will be responsible for sales, installation and ongoing service and maintenance for the APAS® Independence instrument. A fixed referral fee will be paid by CCS to Beckman Coulter on each APAS® Independence sale, including increased incentives for completion of early sales.
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Full terms of the Agreement remain commercial-in-confidence. Utilising its market-leading brand and sales reach within these territories, Beckman Coulter will seek to make qualified customer introductions to CCS for the potential purchase of the APAS® Independence. Initially, the agreement will focus on the territories of Germany, the United Kingdom and France. Under the Agreement, Beckman Coulter will act as marketing agent for the APAS® Independence in Europe. Beckman Coulter will promote the APAS® Independence in their suite of lab automation solutions.and France –ability to extend to additional countries
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